BlackRock - Proxymity
SAAS B2C VISUAL DESIGN UI
Vote Impact is a digital proxy voting solution that allows the real-time exchange of meeting data and votes. We were tasked with the visual experience design for the platform, over a period of 6 months, working in collaboration with a UX designer and a dedicated development team.
Increased engagement with a dedicated Landing Page
Proxymity needed a post marketing website landing page. We went through a few iterations before landing (pun intended) with a design showing the user dashboard for increased engagement.
Modern registration and onboarding
The onboarding and registration were one of the most important steps in the user journey. We designed an easy-to-follow form for both mobile and desktop while keeping on brand. This process suffered several changes from a wizard-type style onboarding to the current version due to reducing the steps required.
Clean visual style sheet
The design is smoothly simplified to illustrate product synergy with minimal and impactful interactions.